21 reasons why you should use social media for your business
Some people love it and others hate it but regardless of what you personally think of social media, it's a great tool to help you build your business.
I want to tell you about the benefits of social media and how it can help your business, so lets jump right in.
Increase Brand Awareness
Nearly half of the worlds population uses social media platforms, they are a natural place to target potential new customers.
If you think that people only connect online with brands they know, think again. 60% of Instagram users say they discover new brands and products using the platform.
Humanise Your Brand
A study by UK based Trinity Mirror Solutions found that more than half of adults do not trust a brand until they see "real-world proof" that the brand is keeping its promises.
To connect with customers, and potential new customers you've got to show the human side of your brand. Social media allows you to do this and show people you are genuine and trustworthy.
Establish Your Brand as a Thought Leader
No matter what industry you are in social media allows you to establish yourself as a thought leader, or in other words, the go-to source for information on topics related to your niche,
Stay In Their Minds
According to research most social media users login to their accounts at least once per day, many login multiple times per day. This gives you the opportunity to connect with your followers and fans every time they login which helps keep them at the forefront of their minds.
Increase Website Traffic
Sharing great content from your blog or website to your social media channels is a great way to get readers as soon as you publish new information. It also helps with SEO (search engine optimisation).
Participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise and drive traffic to your website.
Social media offers an easy and low commitment way for potential customers to express interest in your company and products.
Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.
No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel - the process where a contact becomes a customer.
As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and eCommerce.
Partner With Influences
When you get people talking about your business or product on social media, you build up brand awareness and credibility and set yourself up for more sales.
One key way to drive social word of mouth is to partner with influencers - people who have a large following on social media and can draw the attention of that following to your brand.
Promoting your content on social media channels is a great way to get in front of new people, prove your expertise and grow your audience.
To maximise social media benefits for business make sure you have a marketing strategy in place. You can find out how to put one in place here.
As people start liking, commenting on and sharing your posts, your content is exposed to new audiences - their friends and followers.
Going viral takes this concept one step further. As people share your content with their networks, and their networks follow suit, your content spreads across the internet, getting thousands or even millions of shares.
Ask your followers what they want, or engage in social listening, to come up with ideas for content you can create yourself.
Give people what they're asking for, its a sure way to create content that people will want to read and share.
Your customers are already talking about you on social media, whether or not you're there to respond.
If you are on the ball you can pick up on important social posts about your brand to highlight the positive and address the negative before it turns into a major issue.
Customer and Audience Engagement
Social media gives you the opportunity to interact directly with customers and fans, and likewise gives them the change to interact with your brand directly.
If you want customers and followers to be engaged, you have to be engaged yourself.
Stay active and respond to comments and questions on your posts in a way that's appropriate to your brand.
Customer Service and Support
People expect brands to be available on social media and seek out their accounts for customer service.
Research shows that customers who receive a response to their messages would be willing to spend more with the brand on a later purchase. Especially if they get a response within 5 minutes.
Monitor Conversations That Are Relevant To Your Brand
We mentioned social media monitoring as an important element of audience engagement. But it's also important as a key source of intelligence about your brand, your competitors and your niche.
Learn More About Your Customers
All of the major social media networks offer analytics that provide demographic information about the people interacting with your account. This can help you tailor your strategy to better speak to your real audience.
Keep An Eye on Competition
It's important to know what people are saying about your competitors. For example, tracking mentions of your competitors might reveal pain points with their products that you could reach out and address, winning new customers in the process.
Stay on Top of Industry News
In an online world, things come fast and you can afford to be left behind.
Keeping a virtual ear to the ground through social listening makes sure you are always informed about upcoming changes to your industry that could affect the way you do business.
Social ads are an inexpensive way to promote your business and distribute content.
They also offer powerful targeting options so you can reach the right audience and make the most of your budget.
Nearly 70% of online shopping carts are abandoned. People who have abandoned products in a shopping cart are prime potential customers.
Using tracking tools like Facebook pixel, you can show these potential customers social ads for the exact products they have browsed on your website or placed in the shopping cart.
Reporting and Analytics
With social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases.
Tools like Google Analytics and Hootsuite Impact track website traffic generated from social media, conversions, email signup and ROI from both organic and paid social media campaigns.
Source: https://blog.red-website-design.co.uk/2019/09/19/22-reasons-social-media/ / https://www.socialmediatoday.com/news/small-business-marketing-22-reasons-why-you-should-use-social-media-infog/568061/