How Social Media Traffic Can Boost Your Website Ranking
Updated: Dec 16, 2019
There are claims that search engines are out and social media is in when it comes to searching for information online. However, this is not the case now, but there might be merit to such claims. Social media has truly changed the way people find and share content, although it has not totally removed the significance of Google, Bing and Yahoo to searchers.
But one thing that is certain is that social media has become an important factor that search engines consider when indexing content. It affects your website ranking in various ways.
SOCIAL SHARES ARE CONSIDERED LINK BUILDING
For years, businesses have used both legitimate and illegitimate ways to get links to their website and improve their rankings. However, things have changed.
Now, links are obtained by creating original content and sharing it online, especially across social media. Links from your Facebook, LinkedIn, Google+, Twitter, YouTube, and other social networks to your content will show the search engines that your website is credible with useful content and that it should be ranked for the keyword phrases that you used.
Look at how a link that is retweeted a number of times compared to a link that did not receive a single tweet will be more visible in Google and other search engines since it is assumed to have more valuable content for being shared several times on social media.
Produce great content on social media to attract audiences and search engines alike. But the most important thing is still to engage your followers and establish real relationships with them to gain their trust and hopefully, their social shares.
SOCIAL MEDIA CONTENT SPEEDS UP INDEXATION PROCESS
Search engines consider content shared across social networks. The more links your website gets, the quicker it gets indexed. Since social media can drive links to your web content faster, it can usually hasten the indexation process.
For instance, content that has received more retweets may cut indexation time by 50, while cutting the time it takes for the search engine bots to locate your content from two hours to two seconds.
SOCIAL MEDIA MARKETING INCREASES BRAND AWARENESS
When you talk to people on Facebook, Twitter, or any other social network, you seem more “real” to them. Your image is now more than just a corporation that is disconnected from your customers. Instead, you talk to them while tackling real issues related to your products and services. It is like having an actual relationship with them, which will likely give you customer loyalty and long-term business.
VALUABLE CONTENT ON SOCIAL MEDIA IS SHAREABLE
If people find useful or informative content on social media, they would share it with friends and followers to spread the information or make their profile more interesting. But regardless of the reason why they share it, the most important thing is that they are helping spread the word about your business. The wider the reach of the information, the better it will be for your website rankings.
KEYWORDS FROM YOUR SOCIAL MEDIA PROFILE AND CONTENT BOOST YOUR KEYWORD RANKING
The keywords found on your social media account and the content posted in it will have an impact on your content ranking in search engines. Usually, search engines look at your URL, name, and bio. That’s why you need to fill your profile with relevant information while naturally inserting the name of your company and your keywords.
These are only some of the ways social media affect your website rankings. But the bottom line will always be that it has become an even bigger factor for search engines to consider while determining website rankings.
Now is the time to get social media savvy and use social media to grow your business. To help you I have designed an online course that you provide you with a step-by-step guide to creating a strategy to boost your business online. You can find out more about it by CLICKING HERE