How to improve your website home page in 9 easy steps
Your home page is often the most visited page on your website. In a split second the people who visit your site are going to decide whether or not they should stay and explore, or hit that back button and look for another provider, therefore, its essential that your home page copy grabs their attention and makes them want to find out more.
My handy checklist below will help you to write some great content for your home page so you can start attracting and converting more clients than ever before!
Make sure your website home page includes the following elements.
How to improve your websites home page to attract and convert more clients
A BENEFIT DRIVEN HEADLINE
You must start off with a head that emphasizes the outcomes of working with you. What is the big promise you make to your clients? Think about the main thing they really want and put this into your copy.
WHO ARE YOU?
Whatever your business its important to introduce yourself early on. Tell people who you are, what you do and what your mission is
WHO YOU HELP
Be clear and honest about the type of clients you work with so visitors will instantly know if you’re a good fit for them
THE PROBLEMS YOU SOLVE
What is your client struggling with? show them you understand by highlighting problems and the solutions you provide
Explain the benefits of working with you, the outcomes of working with you. Why you’re the best and how much easier their lives will be after working with you
CALL TO ACTION
Encourage people to find out how they can work with you by providing a clear call to action at the end of your copy. For example: contact me now to discuss you’re project or call us on: etc.
PHOTO OF YOU
Yes I’m serious! People buy from people and having a photo of yourself will give your visitor a better sense of who you are and help them get to know you
Testimonials are powerful so featuring some of yours on your home page will show potential clients that you’re great and that they can trust you with their projects
No matter what type of business you run you need to gather email addresses to build your list. Add an opt-in box to your home page to encourage people to sign up to your email list.
There you have it, 9 simple steps to make your home page work for you.
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