• Mrs Marketing

Social Media Tips for Estate Agents


Now I don't normally tailor my blog posts to specific industries however, after working with some agents in the local area I felt this particular post was a must! I can't help everyone but I can help you, help yourself and I hope that this blog post will do just that.


As an estate agent most of your social media marketing will be done across the three main social media channels which are Facebook, Twitter and Instagram. These three platforms are the best social channels for your type of business because they will connect you directly to your target audience. The challenging part is knowing what to post and that’s where this helpful article comes into play.


I’m going to tell you what to post on each social media network to assist you in building your following and increasing engagement. Let’s jump in and get started right away.


Facebook


Facebook is a great social media platform to market your business; you can set up a business page and use their pay per click advertising options to ‘boost’ your post to reach more people.

Facebook also features call to action buttons which is a great and efficient ways for your customers to book appointments with you.


Here are some tips for your Facebook page:


  • Naturally you’ll want to show off your properties but remember not to overdo it. If you post 10-20 properties a day it comes across as spammy and will turn people off.

  • Post at the right time to get maximum engagement.

  • Use the insights feature to find out information about your followers including where they’re based, if they’re male or female, what age bracket they’re in and what times they’re online.

  • Think about your audience and post content that is tailored towards them.

  • Provide your audience with tips about buying and selling homes. This will show off your expertise.

  • Share your blog posts from you website

  • Invite people who like your posts to like your page

  • Ask people politely to leave a review

  • Make it easy for people to contact you by adding a call to action button

  • Respond to the Facebook messages that come to your page.

  • Repost useful articles from industry experts, property portals and news channels.

  • Like other pages as your page

  • Involve yourself in the local community and post about it on your Facebook page.


Twitter


Twitter is a great way to promote your business and showcase your properties. You should be tweeting on a daily basis to achieve a larger following and engagement.


Here are some tips to help you on Twitter:


  • Post tweets with links to your website pages such as a blog to increase website traffic

  • Retweet articles that you think would be useful to your followers

  • Share your properties with links to the full listing

  • Tweet using a range of text with video and pictures.

  • Use hashtags that are relevant for your industry.

  • Post on a weekend, a lot of your followers will be active during this time.

  • Thank your new followers and anyone who retweets your tweets

  • Post about your local area and be part of the community

  • Reply to any messages to receive


Instagram


This mobile-photo sharing platform gives you the ability to capture video footage of properties, as well as use hashtags to gain attention. You should use it to quickly catch the attention of your followers and make them want to learn more.


Here are some tips to help your business on Instagram:


  • Post images of unique interior designs, eye-catching buildings, your local area, your office and even pictures of your team! These things will help you captivate your audience, enabling them to see who you are and what you do.

  • Promote your property listings

  • Use Hashtags to help make your posts discoverable.

  • Think about using the features on Instagram such as ‘Instagram stories’ the boomerang and live video features. Embrace your creative side, people love creativity and this will definitely help you draw them in.

  • Re-post others posts and tag the. Make sure the content is relevant to your audience before you do this though.

  • Use insights to find out more about your followers

  • Post at the best times to achieve the highest engagements

  • Follow your followers and others and interact with them.


The biggest and most important tip of all…..remember PEOPLE BUY FROM PEOPLE! Be yourself, let your personality shine through. Embrace and be proud of your business and showcase it in its best light.


I admit that social media marketing can be difficult. Marketing forces you to be creative every day and when you’re busy it’s easy to let it fall to the wayside and forget about it. Social media marketing requires you to be consistent, with today’s market you are guaranteed to benefit from social media marketing IF you do it correctly.


I can help you with your social media marketing, from initial set up right through to complete social media management. Take a look at my Social Media Management packages and get in touch to discuss how I can help you to shine online.


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